71% of the Pinterest audience is female.The ratio of female to male LinkedIn users is 43/57.LinkedIn is used by 60% of households with an annual income of more than $100,000.LinkedIn is most popular among the 25-34 age bracket (60%).More than 70% of YouTube viewers use a mobile device.81% of people between the ages of 15 and 25 regularly use YouTube.TikTok currently enjoys more than 130 million daily active users.Less than 50% of Instagram users are male.Instagram is most popular with households that have an annual income of more than $100,000.People over the age of 65 use Facebook the least (6%), compared with 67% of those aged between 18 and 29.Twitter is used as a social media marketing tool by 67% of B2B businesses.The split between male and female Twitter users is 50/50.The highest percentage of Twitter followers is in the 18-29 age bracket.In households with an annual income of less than $30,000, 85% use Facebook compared with 86% of households with an income of more than $100,000.
Social Media Demographics Statistics Facebook Statistics India is reported as experiencing the most significant growth in social media, with 130 million new users joining the social media platform between 20.In the last decade, social media platforms have almost tripled their total internet user base.By 2020, the number of new users that joined the various social media platforms was more than 1.3 million, or approximately 1512 new users every second.Over the last twelve months, social media usage has increased by more than 13%.At least 3.9 billion people are using social media worldwide last 2022, which is a 4.8% increase from 2021.54% of social media browsers use social media to research products.The average number of social networking platforms used by each internet user is 6.7 per month.On average, people spend two hours and twenty-seven minutes per day using social media.Globally, there are 5.29 billion unique mobile users, which means that more than two-thirds of the world’s population now has access to a mobile phone.57.6% of the world (4.55 billion people) now uses at least one social platform, and this figure includes Snapchat users.Slideshow ads use five times 5X less data than videos.There are now nearly 4 billion users on social media.In this post, you’ll find some key social media stats and facts you can use to help with your social media marketing strategy and analytics, whether you’re a business owner or a digital marketer. Knowing some of the latest social media facts and statistics will help you better understand the industry and its opportunities. Thanks to social media, the world of digital marketing has been transformed.Ī social media marketing strategy has become key for any serious marketer, but it’s an ever-changing and complex field.
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